Barbados Tourism Advertising and marketing is bidding farewell to international head of markets and short-term chief government, Petra Roach.
After almost twenty years with the organisation, the business veteran is leaving to take up a brand new alternative with the Grenada Vacationer Board later this yr.
In a press release from the board, Barbados Tourism Advertising and marketing chairman, Roseanne Myers, thanked Roach for her notable contribution to the native tourism business through the years.
“On behalf of the board, administration and workers we are saying a honest thanks to Petra Roach for her years of service and management,” Myers mentioned.
“She has been an amazing asset to Barbados for twenty years and her contribution to the expansion and growth of tourism sector has been excellent.”
Roach’s tenure with the Barbados tourism authorities started in 2002 with the then Barbados Tourism Authority, the place she labored with the UK workforce as vice-president.
Following a short stint as interim chief government in 2014 throughout the firm’s transition interval to Barbados Tourism Advertising and marketing, she would then make her mark as director for the USA in 2015, earlier than assuming the position of world head of markets in 2019.
She has held the submit of interim chief government since final yr November.
In a private assertion, Roach thanked Barbados Tourism Advertising and marketing, including: “I want model Barbados effectively as a result of it’s been an ideal expertise that has helped me hone my abilities.”
As a way to have an effect on a seamless transition over the subsequent few essential months, present UK director, Cheryl Carter, will act as head of world markets.
The board, with a brand new commercially targeted advertising and marketing mandate, will probably be expediting its recruitment of a chief government.